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Dual Coding
Combine verbal and visual information to leverage multiple memory systems for enhanced retention.
Encoding20-25 min
The Science Behind It
Dual coding theory, developed by Allan Paivio, shows that information encoded both verbally and visually is stored in separate but interconnected memory systems, creating redundant retrieval pathways.
How It Works
Understanding the cognitive mechanisms
- 1Visual and verbal codes are stored separately
- 2Multiple codes create redundant memory traces
- 3Either code can trigger recall of the other
- 4Engages both hemispheres of the brain
Practical Implementation
Step-by-step guide to apply this technique
Key Benefits
What you'll gain from mastering this technique
- Doubles the retrieval pathways for information
- Improves comprehension of complex concepts
- Enhances creativity and insight
- Makes abstract ideas more concrete
Supporting Research
Scientific evidence backing this technique
Dual coding improved recall by 89% compared to verbal-only encoding
Paivio, 1990 - Mental Representations
Visual and verbal information are processed in distinct but connected systems
Mayer, 2009 - Educational Psychology Review